The Pioneer for Future Car Product, Mazda Shinari

This Shinari car concept by Mazda was revealed at 2010 Paris Motor Shop. This 4-doors sporty sedan version features coupe – like that presents company design character for the future. This sedan concept is also expected as the pioneer of the future car production. The concept carried on this Mazda Shinari is by combining between motion concept with sporty value as well as dynamism. The exterior of this sedan show the harmony mixture between spacious sedan dimension and the coupe dynamism. The front end design gas bold edge and shows the complexities of surfaces interplay. The profile of the front end has clean design, a long hood, pronounced shoulders and flowing lines.

Press Release:

The Mazda Shinari is a 4-door, 4-seat, sports coupe and a pure expression of the new design theme, ‘KODO – Soul of Motion’, in its idealized form.

Mazda Shinari Concept Design SketchMazda SHINARI showcases several new design elements that will carry forward into production.

The Japanese word shinari describes the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twisted or bent.

It also refers to the appearance of a person or animal as it flexes its body in preparation for a fast movement, and it is these images that form the basis for the name of this concept car.

Mazda Shinari Concept Design SketchWith images of strength flowing across every panel and part, the Mazda SHINARI looks ready to leap at any second.

This form incorporates the expression of a strong backbone running through the body, the sudden release of pent-up energy, and the interplay of beautiful, supple movements.

The distinctive front fenders represent the further evolution of the prominent fenders introduced on the RX-8. They highlight the dynamic movement expressed in the sides of Shinari, in a style that is both sporty and elegant.

Mazda Shinari Concept InteriorTogether with the further three-dimensional sculpting of the front grille, the design proudly emphasizes the Mazda lineage.

There is a powerful line of movement originating at the grille and continuing through the bonnet, fender, front lamp modules and bumper.

Finally, an aluminum floating bar linking the grille with the headlights enhances the three-dimensional expression of speed.

Mazda Shinari Concept Interior In the interior, Mazda Design has created the ‘ultimate athletic space’ focused on linking ergonomics with basic mechanical functions.

We have designed the optimum space for both the driver cockpit, to enable the driver to focus on the task of driving, as well as the passenger environment, offering a sense of openness.

In this model, Mazda offers new ideas for the human-machine interface in cockpit design, enabling the driver to switch at will between three modes: Business, Pleasure and Sport, to enjoy driving in line with the situation at the time.

About the KODO Design Language

Kodo Design Language LogoIkuo Maeda, the head of Mazda’s Design Division, explains the new design theme in this way: “In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals.

“This motion that is so full of vitality that it stirs the emotions of those who see it.

“We have named it ‘KODO – Soul of Motion’, and our aim is to express movement with forceful vitality and speed as the design theme for Mazda’s upcoming models.”

Maeda continues, “Mazda’s four design studios located in Japan (Hiroshima and Yokohama), Europe (Frankfurt, Germany), and North America (Irvine, California) are currently combining to take up the challenge to achieve a breakthrough in the expression of motion in car design, and incorporate this expression into our future products.”